Well, Seo is a vast process in which we have to care for lots of things. For a loner, it is quite hard to follow all the rules and other things at the same time because each blogger or webmaster may have different problems those they face while this process. Even though, some of the common issues reside in the industry which are same to all. We will focus on the five major things that every marketer should care about.
If you have recently started a blog, then you should be consistent in posing. Either you post daily or will follow a schedule. Mind it; do not compromise with quality of posts in this process. Quality is the great source for building authority in your niche. So please do not leave it out. It will help you to grow your business blog if you are running one.
Read here the post to determine your posting schedule. It is quite interesting article about scheduling for the publishing.
Avoid Over optimization:
The same problem is out running with most of the bloggers. They tend to over optimize the posts or page content. Through the good practice of optimization, you should optimize the content with 1% keyword density. Unfortunately, we are doing very wrong. At some blogs, it has reached to 5%.
Believe me; those bloggers are very close to the red flag by the Google. In my opinion, the keyword which is being used in images, headers, URL, are text content should be accounted while considering for keyword optimization.
You could learn the proper post optimization from here.
Avoid Frequent link building:
If you are still involved in the frequent link building then you should leave as soon as possible. It is not the earlier time of 2012 while spammy or unnatural links are getting the first rank in the Google. After penguin, panda, and the following updates, the effect of black hat power has been null. Be a natural link builder and have the link juice to your blog or website.
Wrong keyword target:
Most of the markets do not follow the right ways of keyword research. Google has provided the best keyword research tool- keyword planner which is pretty much capable of fulfilling the keywords requirements. You can run all the essential operations in it and may get the most profitable keywords.
Learn through this video how to access the keyword planner.
As the better keyword research practice, a marketer should use the long tail keyword rather than going for genetic keywords, like SEO. Most of the big brands are making bat to these generic keywords. It is quite hard to rank for them.
Searching long tail keywords with low search volume may also get you easy ranking in the search engines that you possibly may not get for the generic keywords.
I have seen many marketers who picked any random keyword and started to rank high. It ate their 6 or more months, but they did not get the expected results. So choose your keywords wisely and do not get overwhelmed by only seeing the search count.
There are multiple options to for searching free LT keywords, just use them and search most profitable keywords for your blog.